Audi is realigning the brand’s motorsport program as it focuses on becoming a carbon-neutral business.
The four rings will not extend its commitment in the DTM touring car racing series beyond the 2020 season. The management board of AUDI AG made this decision also considering the economic challenges due to the corona pandemic.
Involvement in Formula E and in customer racing will be taking center stage in Audi’s motorsport activities. The brand has been represented in Formula E ever since the fully electric racing series launched in 2014. With 41 trophies, Audi Sport ABT Schaeffler has been the most successful Formula E team over the years. Off the racetrack, Audi is planning to generate about 40 percent of its sales with electric cars and plug-in-hybrids by 2025.
Markus Duesmann, chairman of the board of management of AUDI AG. “We’re going to drive our transformation into a provider of sporty, sustainable electric mobility forward. That’s why we’re also focusing our efforts on the racetrack and systematically competing for tomorrow’s ‘Vorsprung.’ Formula E offers a very attractive platform for this. To complement it, we’re investigating other progressive motorsport formats for the future.”
Audi has won 23 DTM championship titles, including eleven driver titles, plus 114 victories, 345 podium finishes, 106 pole positions and 112 fastest laps, Audi shaped the DTM from 1990 to 1992 and from 2000 onwards. With three of three possible championship titles, numerous podiums and many other records, 2019 has so far been the most successful DTM season in the company’s history.
