Infosys, a provider of digital services and consulting, has become the official Digital Innovation Partner of the ABB FIA Formula E World Championship.
The partnership will see Infosys provide in-race analytics, fan engagement initiatives, and sustainability efforts over the next three years.
Jeff Dodds, CEO of Formula E, said, “Infosys’s expertise in cutting-edge technologies makes them the ideal partner to help us drive the future of electric motorsport. We are excited to work with them to deliver exceptional experiences for our global fan base and further strengthen Formula E’s position as a leader in sustainable, digital-first sports.”
The collaboration will focus on three key areas: fan expansion, technological advancement and environmental responsibility.
With the goal of engaging 500 million fans by 2030, Infosys will use AI technologies to help construct a sophisticated Fan Customer Data Platform for Formula E, offering personalized experiences and deepening connections with Formula E’s audience.
Leveraging Infosys Topaz, an AI-driven suite of solutions employing generative AI technologies, the partnership seeks to deliver real-time insights and driver statistics during Formula E races, to improve the viewing experience for fans by providing them with enhanced access to dynamic race data.
In alignment with Formula E’s commitment to reducing carbon emissions by 45% by 2030, Infosys will enhance the championship’s sustainability reporting and tracking. Using AI techniques, Infosys says it plans to to improve the accuracy, reliability and traceability of carbon data collection to set new benchmarks for sustainability assessments within the championship.
Sumit Virmani, EVP and global chief marketing officer at Infosys, said, “We are now delighted to partner with Formula E, a visionary motorsport series, that shares our passion for sustainability and AI-led innovation. This strategic collaboration will showcase our AI, digital and analytics prowess, elevating the fan experience, while enhancing Formula E’s sustainability goals. Together, we aim to redefine the possibilities in electric motorsport.”
