Michael Good has been appointed as president of Performance Racing Industry (PRI), effective February 26, 2024. Based at PRI’s headquarters in Indianapolis, he will report to Mike Spagnola, the president and CEO of PRI owner SEMA.
With more than 25 years of experience in executive leadership roles, including president, CEO, vice president of sales and marketing, and chairman, Good brings a wealth of strategic expertise to PRI. His background spans various industries, both domestically and internationally, with a focus on driving revenue growth.
In his new role, Good will oversee all aspects of PRI’s operations, including the annual PRI trade show in Indianapolis. He joins PRI from Dynamat, where he served as president and CEO, leading the company’s expansion into new channels and markets.
“Michael has the passion for racing combined with business acumen that makes him perfectly suited to lead PRI,” said Spagnola. “Under Michael’s leadership, PRI is well positioned for future success both nationally and internationally and to expand on its position as a market leader in the motorsports industry.”
Good added, “The motorsports industry is poised for tremendous growth. I’m looking forward to working with the PRI team to build on our foundational pillars, leverage our tremendous brand equity and aggressively advocate for our members while attracting the next generation of enthusiasts into the world of motorsports that we all love.”
