Nova Motorsport, a new global tire brand and licensed manufacturer of Avon Motorsport tire products, has signed a five-year title sponsorship deal with the British Hillclimb Championship (BHC). The championship will now officially be known as the ‘Motorsport UK British Hillclimb Championship presented by Nova Motorsport’.
The agreement builds on the legacy established by Avon Motorsport with the BHC. Supported by BMTR, Nova will supply Avon Motorsport tires and products under the partnership, with plans to develop additional products in the future.
The 30-round ‘Motorsport UK British Hillclimb Championship presented by Nova Motorsport’ kicks off at Prescott in Gloucestershire on April 20/21, 2024.
The Nova Motorsport team will attend the first round of the championship, with further announcements about the brand’s products and partnerships expected in the coming weeks.
A team of experienced former Avon Motorsport personnel, including Jack Price, has joined Nova Motorsport to spearhead product development and support within the BHC.
Price, product category manager at Nova Motorsport, said, “Hillclimbing holds a very special place in the hearts of everyone at Nova Motorsport. We are honored to uphold the legacy of Avon Motorsport and continue its support for the Motorsport UK British Hillclimb Championship with the announcement of Nova Motorsport as the title sponsor of the series for five years.
“This partnership not only reaffirms Nova Motorsport’s dedication to the sport; it also underscores our mission to provide the highest quality products and services to drivers and teams competing at the highest level.”
Tim Wilson, championship co-ordinator of the Motorsport UK British Hillclimb Championship, said, “Nova Motorsport’s commitment to the Motorsport UK British Hillclimb Championship is instrumental in helping us to drive toward a bright future for the sport. We are delighted to collaborate with a company that shares our passion for excellence and innovation.”
