Toyota Gazoo Racing (TGR) North America is set to establish a new single-make series, the GR Cup, which it has stated will help reinforce and validate the track-inspired engineering of its GR86 model while also giving its engineers a new opportunity to push the capabilities of the car.
TGR said it opted for single-make series racing because of the emphasis this places on driver skill and car setup, giving race enthusiasts the chance to compete in a real championship scenario. The company highlighted that the series is not simply designed to build fans for Toyota vehicles and the GR brand but to allow lessons learned on the track to transfer to its road vehicles.