Professional MotorSport World Expo opened its doors on November 13 and 14, 2024, in Cologne. The whole motorsport and high-performance automotive world under one roof! Here are just some of the highlights from a busy first day on the show floor.
ASP Seat spotlights its lightweight and advanced cooling technology for seats
ASP Seat offers an individual service that goes hand in hand with the company’s attendance trackside to ensure drivers’ performance is enhanced by their comfort. In its first-year trading, ASP Seat earned the trust of 50% of the FIA WEC Hypercar drivers to keep them cool during the demanding endurance races.
“PMW Expo is a great platform to showcase our cooling race seat,” said booth organizer Fiona Rees. “We have the Le Mans 24 hour winning seat on display with its integrated cooling system for visitors to see. The show is the right audience for bringing this new product for people to interact with.”
Elmer Racing presents its custom OEM high-performance Thor engine
With five back-to-back World Time Attack championships under its belt, Elmer’s Thor engine – on display at the expo – is a prime example of the quality of Elmer Racing’s engines. Developed and manufactured in under eight months at very low cost, Thor offers the highest power/mass ratio of any circuit-racing OEM engine. “We’re trying to market some new technologies and this is one of the few events that we know it’s beneficial to be at, to showcase our new tech,” said the company’s manufacturing project manager, Axel Elmgren.
Additure discusses its ability to offer the new CP1 aluminum alloy in the SLM280 and SLM500 platforms
Additure, part of the Kingsbury Machine Tools group, is a UK-based accredited manufacturing solution provider using laser powder bed fusion. It supports its clients with in-house capabilities for delivering complex manufacturing solutions via laser powder bed fusion, depowdering, material testing and machining. The company’s senior AM applications engineer, Richard Woods, is thrilled with the response from expo visitors. “It’s busy, it’s good,” he said. “We’re getting lots of interest. There’s a wide variety of different companies within motorsport, showcasing the many different aspects of motorsport.”
Momo unveils MyMOMO racing suit, which redefines customization in FIA homologated motorsport gear
Tailored to meet the unique needs of each driver, this innovative suit offers total personalization, allowing any graphic, logo or image to be printed seamlessly onto the fabric. Momo’s cutting-edge printing technology enables teams and sponsors to fully brand their suits without limitations.
The company’s chief marketing officer, Matteo Glanotti, is glad Momo chose to exhibit at the show: “We researched which event would be the best place to showcase our new FIA-compliant products, and PMW is the best event in Europe to increase our presence in the industry.”
Garrett presents bespoke motorsport-specific turbochargers and electric turbos
Garrett supplies advanced and differentiated technologies for emission reduction and energy efficiency. With a nearly 70-year legacy, it serves customers worldwide with passenger vehicle, commercial vehicle, aftermarket replacement and performance enhancement solutions.
“PMW Expo is a great place for us to come and display our wide variety of turbos, ranging from lower-level racing up to the top end of professional motorsport,” said Mark Norton, the company’s engineering director.
Allengra showcases its ultrasonic flow-metering technology
Allengra is a supplier to the FIA WEC Series, the single supplier of the mandatory fuel flow meter for the WorldSBK, and the newly selected sole supplier of the 2026-2030 fuel flow meter for Formula 1 – the first seasons to switch to 100% sustainable e-fuels.
The ultrasonic flowmeters are designed, tested and homologated to enable precise measurement, performance enhancement and future-oriented development for all teams and manufacturers in motorsports – hydrogen, ICE, battery and others.
“The gap between motorsport and high-performance automotive is so slim now, so it’s great to see so many different domains and areas within motorsport all under one roof,” said Niels Junker, Allengra’s commercial director.
It’s not too late to attend the show! Get your FREE FastTrack pass here
