Hansen Motorsport has launched a new visual campaign for the 2024 FIA World Rallycross Championship.
The campaign, produced by The Berry, reintroduces Hansen Motorsport’s trademark red through CGI and VFX techniques. The fully CG film, set in a futuristic, electric-focused world, showcases the new liveries for the electric Peugeot 208 RX1e cars driven by siblings Timmy Hansen and Kevin Hansen.
Created with Cinema 4D software, the 30-second film highlights the car’s new signature look. The CGI process included 3D modeling of the RX1e car to achieve an authentic resemblance, along with texturing and unique lighting setups.
