SPC Rubber Group has introduced Nova Motorsport, a new global motorsport brand created to enhance premium competition and specialist tires.
Founded by Paul Hallas, managing director of parent company SPC, the new company will create a range of premium competition and specialist tires designed to deliver advanced performance on the racetrack and beyond.
To quickly establish Nova Motorsport, an in-house R&D department has been established, with a team of global industry experts. The brand’s ambition is to be the top choice for specialist high-performance, low-volume automotive manufacturers, connoisseurs and private collectors, to deliver success in demanding racing conditions.
Hallas said, “With an impressive team of motorsport and tire industry experts already on board, we will introduce several exciting products in the premium competition and specialist tire market this year.”
New appointments include Paul Coates, who will bring experience from his former role as the head of Avon Tyres, which he held for over a decade.
Hallas explained that support from SPC and business partners internationally will help to grow the motorsport team and brand.
Further announcements detailing the brand’s products and partnerships will be made in the coming weeks.
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